Maximize Donations: The Essential Guide to Effective Donation Pages - Webinar

Date: Tuesday, 25th June

Time: 2pm - 3pm

Location: Zoom

Maximize Donations: The Essential Guide to Effective Donation Pages

With most fundraising happening online, a well-crafted donation page can make all the difference. It can increase conversion rates, average donation values and encourage users to donate monthly.

Join us for an insightful webinar designed specifically for charity fundraisers, where we’ll dive deep into the secrets of creating high-converting donation pages. Discover why many donation pages fall short and learn actionable strategies to transform them into powerful tools for increasing contributions.

Why Attend?

By attending this webinar, you will:

• Gain a clear understanding of common pitfalls in donation page design and how to avoid them.
• Learn the key elements that every successful donation page must include.
• Explore practical solutions to overcome internal barriers, such as IT and legal constraints, that often hinder page updates.
• Receive a step-by-step guide on diagnosing and improving your current donation page to boost donations.
• Network with fellow fundraisers and share best practices.

What the Webinar Will Cover

• Why Donation Pages Suck:

  • Common mistakes and misconceptions.

  • Real-world examples of ineffective donation pages.

• What a Donation Page Needs:

  • Essential elements of a high-converting donation page.

  • Best practices for user experience and design.

• Overcoming Internal Barriers:

  • Strategies to navigate IT and legal constraints.

  • Tips for gaining stakeholder buy-in and support.

• Diagnosing and Improving Your Donation Page:

  • Tools and techniques for assessing the effectiveness of your current page.

  • Step-by-step improvement strategies to maximise donations.

About the speakers

Paul Boag is a leader in conversion optimization, digital strategy and user experience design. He has been working with charities such as Doctors Without Borders, UNICEF, International Rescue Committee and the American Cancer Society for over 30 years. Through consultancy and training, he helps organizations better connect with donors and fundraisers online.

Paul is also a well-respected figure in the digital sector. Author of six books, including Click,  Digital Adaptation and User Experience Revolution. Finally, he is a prolific writer for numerous publications, including his blog, and regularly speaks internationally.

Carla McLuskie, Head of the Digital Fundraising Academy will join Paul to to deliver this insightful webinar. Carla is a digital fundraising expert and award winning fundraiser. She specialises in supporting charities to accelerate their digital fundraising through the development of their in-house skills and strategy. 

Register to attend

This webinar is brought to you by the Digital Fundraising Academy. It is FREE to attend and is open to any charity fundraiser. 

We hope you can join us!